Message from the President and CEO

Financial insecurity is at the core of many of our society's social ills. The economic downturn evolved into a tsunami, forcing many individuals and families into job loss, loan delinquencies, bankruptcy, and foreclosure. Currently our nation's financial system is continually evolving and Americans are taking a greater responsibility for their financial well-being. Our agency responded by increasing counseling services, extended hours of operation, and increased collaborative efforts with local, regional and national partners to address pressing concerns.

While most people realize that saving, investing, protecting, using credit wisely, and planning for their future are essential to their financial security, many do not know where to start. Since 1997, AAA Fair Credit Foundation (FCF) has provided guidance to thousands of households with the tools and resources necessary to empower them with financial knowledge and putting it into action.

A strategic mission and vision does not necessarily define a company’s success - its people do. Our approach and philosophy fosters an environment that enables strategic thinking and creativity to ensure that independent thought and input from all levels of the organization are used to measure positive outcomes.

FCF has reached many significant milestones - 2010 Ernst & Young Social Entreprenuer Of The Year, ISO 9001:2008 certification, Utah Best of State Winner, recognition from the Internal Revenue Service for outstanding community service, United Way of Salt Lake President’s award winner, Alfred P. Sloan award winner for Business Excellence in Workplace Flexibility, and ranked as the #1 Credit Counseling Service by TopTenReviews.com. These recognition awards demonstrate our ongoing commitment to help people improve their financial capability through counseling, community outreach and financial education.

Promoting responsible fiscal attitudes and behaviors has generated increased community awareness of our services and additional delivery access systems. A member of a financially healthy household learns better and works better; they will contribute to the overall financial strength of a community, rather than drain its resources. We are sincerely grateful to our many partners and stakeholders who provide the necessary funding and advocay to help promote our programs and servcies that change lives and create long-term financial security and economic propserity.

The stakes have never been so high. I invite you to join our cause to help bring financial stability to the thousands of people we serve.

Preston L. Cochrane
President & CEO