Message from the President and CEO

Financial insecurity is at the core of many of our society's social ills. The economic downturn has evolved into a tsunami, forcing many individuals and families across the income spectrum into unemployment, delinquency, bankruptcy, and foreclosure. Currently our nation's financial system is continually evolving and American households have taken a critical look at their financial situation and sought to learn more about how they can better protect their financial health. AAA Fair Credit Foundation responded by increasing counseling services, creating new innovative programs, extending hours of operation, expanding financial education outreach, and increased collaborative efforts with local, regional and national partners to address pressing concerns.

While most people realize that saving, investing, protecting, using credit wisely, and planning for their future are essential to their financial security, many do not know where to start. Since 1997, AAA Fair Credit Foundation (FCF) has provided guidance to thousands of households with the tools and resources necessary to empower them with financial capability.

A strategic mission and vision does not necessarily define a company’s success - its people do. Our approach and philosophy fosters an environment that enables strategic thinking and creativity to ensure that independent thought and input from all levels of the organization are used to measure tangible positive outcomes. I am proud to say that our staff adheres to the highest ethical and quality standards.

FCF has reached many significant milestones - 2010 Ernst & Young Social Entreprenuer Of The Year, ISO 9001:2008 certification, Utah Best of State Winner, recognition from the Internal Revenue Service for outstanding community service, United Way of Salt Lake President’s award winner, Alfred P. Sloan award winner for Business Excellence in Workplace Flexibility, and ranked as the #1 Credit Counseling Service by TopTenReviews.com. These accolades demonstrate our ongoing commitment to help everyone improve their financial capability.

Expanding financial capability has generated increased community awareness of our programs and services. A member of a financially healthy household learns better, works better, and feels better. They will contribute to the overall financial strength of a community, rather than drain its resources. We are sincerely grateful to our many supporters and stakeholders who provide the necessary funding and advocay to help promote our programs and services that save lives, protect families, and create long-term financial security and economic propserity.

Expanding financial capability is what we do. I invite you to join us in our cause.

Sincerely,

Preston L. Cochrane
President and CEO